Your ERP and eCommerce should be one seamless platform
eCommerce platform
DynamicWeb connects your Business Central data directly to your webshop. Real-time inventory, customer-specific pricing, and self-service portals using a standard connector.
Free assessment
No obligation
Actionable inisghts
sound familiar?
Your webshop shows stock you don't actually have
Orders come in for items that sold out in-store yesterday. Your eCommerce platform and ERP run on different databases with different stock counts. Customers order, then you apologise.
Every product update needs to be done twice
Change a price in Business Central, then change it again in your webshop. Update a description in your CMS, then update it in your ERP. Double the work, double the risk of mismatches.
Your B2B customers still order by phone and email
They want to see their specific pricing, check stock, and reorder favourites online. But your current site can't show customer-specific data because it's not connected to your ERP.
What your team will actually use
One system for everything that matters
Requires Microsoft Dynamics 365 Business Central
B2B Commerce
Customer-specific pricing, catalogs, and self-service
B2B buyers see their contracted prices, credit terms, and order history. They can reorder, check stock, and download invoices without calling your sales team.
Why it matters
Your sales team handles relationships, not routine reorders.
Unified Platform
eCommerce, PIM, CMS, and Marketing in one suite
DynamicWeb consolidates your tech stack. One platform for your webshop, product data, content management, and marketing automation. Fewer systems, lower TCO.
Why it matters
Less integration maintenance. Faster time-to-market for new products.
Product Information
Enrich and distribute product data from one source
Manage high-res images, videos, technical specs, and translations centrally. Push consistent data to your webshop, marketplaces, print, and retail channels.
Why it matters
Your products look professional everywhere, managed from one place.
Marketing
Automated campaigns that reuse your product data
Email campaigns and lifecycle flows that pull directly from your product catalog and customer behaviour. Consistent messaging before and after checkout.
Why it matters
Marketing that works because it's connected to real data, not a separate universe.
THE AI advantage
Connected commerce on the Microsoft ecosystem
DynamicWeb integrates with Business Central. Your product data, pricing, inventory, and customer records flow in real time. Add Microsoft Copilot through Business Central for AI-powered product descriptions and demand insights.
Analytics
Conversion insights through Power BI
Connect your eCommerce data to Power BI for unified sales analytics across online and offline channels. See which products perform where and why.
Ecosystem
Real-time ERP data in your webshop
Prices, stock levels, and customer-specific terms sync live from Business Central. No batch imports. No stale data. What your customer sees online is what's actually available.
Copilot
AI-generated product content
Business Central's Copilot generates marketing text suggestions for products. Combined with DynamicWeb's PIM, you can enrich and distribute content across all channels faster.
WHY THIS SOLUTION?
Why DynamicWeb over a standalone eCommerce platform
Most eCommerce platforms need expensive middleware to connect to your ERP. DynamicWeb integrates through a standard connector.
Business Central integration
No middleware. No third-party connectors. Product, pricing, inventory, and customer data sync in real time with your ERP.
One platform replaces four tools
eCommerce, PIM, CMS, and Marketing in one suite. Fewer vendors, fewer integrations, lower total cost of ownership.
B2B and B2C on one platform
Support wholesale, retail, and direct-to-consumer on the same infrastructure. No duplicate systems for different channels.
Trusted by 4,000+ companies globally
Manufacturing, wholesale, construction, furniture, and FMCG companies use DynamicWeb to power their digital commerce.
4,000+
companies globally using DynamicWeb
Source:
DynamicWeb
Real-time
inventory, pricing, and customer data sync with Business Central
Source:
DynamicWeb
1
platform replacing eCommerce, PIM, CMS, and Marketing tools
Source:
DynamicWeb
why your partner matters
We make sure your team actually uses it
We connect DynamicWeb to your existing Business Central environment and configure it for your specific commerce model. B2B self-service, B2C webshop, or both.
Native integration means your eCommerce is live and synced from day one
We train your team to manage products, content, and campaigns independently.
